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Rebrand and Relaunch

Juliana Rego MFHT

1 Apr 2024

The story behind the rebrand: a deep dive into the 'WHY'.

Here's my story behind why I decided to re-brand. A deep dive into my 'WHY' behind all the changes and what led me to move from a business name to create a personal brand instead.

A lot has changed since I qualified as an aromatherapist and massage therapist in 2022. And, as you can see, I've decided to re-brand using my name. After all, I am the brand.

Ever since I launched my practice in 2022, I've been trading under the name of HOLISTICA. But as I started to explore the world of complementary therapies and continue to learn and update my skills, while treating clients, I started to get clearer in my vision of where I wanted to be. This was when using a a business name started to feel conflicted, strained and misaligned to who I am, to my purpose and my goals - hence the re-brand.

I can't wait to work with you and share more with you as time goes on.

I look forward to connecting with you and welcoming you into my treatment space — a safe space for rest and rejuvenation; a space where you can unwind, de-stress, relax and heal. It would be my pleasure to support you on your journey to better health and wellbeing.


About the Author:

Juliana Rego, MFHT is a fully insured member of the Federation of Holistic Therapists (FHT). She is a qualified Aromatherapist and Holistic Massage Therapist running her holistic therapy practice in South East London.

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